Boost Your Business Workshop: Marketing Basics

Cardinia Cultural Centre
Lakeside Blvd, Pakenham

COST – $25.oo per person

In this workshop, we dive into the fundamental building blocks of effective and strategic marketing for your business. If you are in the middle of the marketing maze, or just starting out, you’ll gain practical insights:

1. Understanding Marketing Basics – Strategy versus Tactics:
   • Explore what marketing truly entails.
   • Learn how to create a simple marketing plan.
2. Choosing the Right Channels:
   • The marketing landscape is vast – we’ll simplify it
   • Goals and priorities
3. Connection, experience and relationships – Superpower your marketing and connect with more customers
4. AI and your business marketing – Ways to incorporate AI into your business marketing

Remember, marketing is your business’s lifeline—let’s make it work for you!

Book here

Tuesday 29 October 2024 09:30 am to 12:00 pm

Boost your Business Workshop: Social Media

Cardinia Cultural Centre
Lakeside Blvd, Pakenham

COST – $25.oo per person

In this interactive workshop, you will gain practical insights and skills to enhance your social media presence. Whether you’re a business owner, team leader, or aspiring thought leader, this workshop covers the essentials:

1. How to generate results with social media
   • Choosing the right channels – What social media channels to focus on in your business to get results
   • Beyond vanity metrics – Focusing on what really counts
2. Content Creation:
   • Discover tools and strategies for creating engaging posts.
   • Streamline and improve your social media for results
3. Current and emerging social media trends in 2024 (incl. AI).

Whether you’re a beginner or seeking to refine your social media strategy, this workshop empowers you to shine online!

Book here

Tuesday 12 November 2024 10:00 am to 01:00 pm

Designing with Canva Workshop (Part One)

Cardinia Cultural Centre

Lakeside Blvd, Pakenham

COST $2o.oo per person

Get started with the fundamentals of using Canva so you can use it with confidence and ease in your business. Learn how you can use Canva to craft captivating marketing content and brand touchpoints for a cohesive visual brand.

What we will cover:

• How to get started with Canva by learning the fundamental basics,
• How to use Canva to build your brand’s marketing content and materials and
• How to use Canva’s essential tolls with confidence for your business.

This workshop delivered in collaboration with Melbourne Innovation Centre, as part of the Digital Solutions Program.

The workshop is accessible to small businesses only with a registered ABN, have fewer than 20 full-time employees and is exclusively available to participants enrolled into the Digital Solutions Program, which is free to join.

Book here